Our storyUpdated 6 months ago
Who is Freddy?
Freddy has been synonymous with sportswear and fashion for over 40 years with a passion focused on the art of movement. This passion translates into style without compromising on comfort. The company, founded in 1976 by Carlo Freddi, established itself as a leading manufacturer of professional footwear for dance and gymnastics, and over the years has become a phenomenon linked not only to the world of professional sport, but also to lifestyle.
From Italy with Love: Freddy is an Italian athleisure brand with a 47 year history designing apparel with movement, comfort, and a flattering fit at the heart of every product we create.
What are Freddy trousers?
Freddy Pants are a revolutionary reinvention of jeans, designed to take comfort and fit to a whole new level. They feature our patented Freddy WR.UP® technology, which is engineered to lift, boost, and support you in all the right places. This innovative approach has won over 10 million people who have made the switch to Freddy.
Can you tell us more about your collections?
- WR.UP®: Our patented design features a combination of strategic stitching, stretchy fabrics, and ultra-light silicone to lift, boost, and support. Available in a denim look for a casual vibe and a fashion-forward style for dressier occasions, WR.UP® ensures you always look and feel your best.
- WR.UP® SNUG: Made with real denim fabric, with the WR.UP Shaping technology in mind
- WR.UP® DIWO® PRO: Offers moisture-wicking properties for added comfort. Made with buttery-soft, luxe fabric plus the WR.UP shaping effect technology
- N.O.W®: Combines the look of jeans with a flattering form-fitting look, functional pockets and the same unbelievable comfort Freddy is famous for.
- WR.UP® CURVY: Tailored for curvier body types, offering more room in the hips and thighs.
- WR.UP® Sport: Designed for active lifestyles with enhanced flexibility.
- WR.UP® Sport Energy® trousers: Infused with energising properties using aluminum half spheres to boost your performance.